16th Bank Management Conference aims to highlight and analyze trends and milestones in cutting-edge technologies, the use of innovation in disruptive yet realistic new systems that, however, will be easy-to-use and positively welcome by the market, as well as emerging new marketing models. The Open Banking era has already started.
Open Banking is in a relatively unnoticeable phase from the market’s current perception, but it will soon start shaping a new culture. The Open Banking race is fast and robust; it requires disruptive technologies, although its success depends on the bottom line, in other words, the end-customers response (Businesses and Consumers). Being in a phase of PSD2 Directive’s official adoption and until its full implementation in conjunction with GDPR and the rest of the relevant regulations that directly or indirectly have an impact at the Banking sector, as well as the new “players” of the Financial Sector, the Banks are to encounter a series of fundamental challenges and need to be activated to plan their new course of actions by the proper use of high-tech aiming a successful digital transformation, while simultaneously setting appropriate go-to-market strategy conveying new value positioning expecting an increasing and positive response to new services new end-users experience, as well as new B2B and B2C relationship development channels.
The race of the Banking sector in the new reality within the challenge of Open Banking and its subsequent opportunities, as well as combined with the parallel introduction of new Financial Institutions (PSP’s, Challenger Banks), dictates new approaches in the field of alliances at both technological and commercial level. At the same time, the rising new Competitive Field becomes more complex. Innovation enables cutting-edge technologies (Core Banking as-a-Service, Open API’s, Data aggregation, Blockchain, BigData, AI, IoT, Strong Customer Authentication and other Anti-Fraud solutions) is the catalyst that influences the development of breakthrough, cost-effective, ergonomic and user-friendly services.
The strategy combined with the right timing for new value associated with quality, user-friendliness, prompt service delivery, security and a tangible end-customer benefit, constitute critical factors for gaining competitive advantage.
The conference, focusing on innovation, new trends, solutions and services in the field of Open Banking, is an ideal meeting point for organizations of the established Banking sector, as well as for innovative Fintechs and specialized consulting firms as a creative field for mutually beneficial exchange of views and business initiatives. Do not miss the opportunity to be at the 1st Payments360 Conference, which will host outstanding international speakers and Greek experts from the Financial, Technological, Business and Institutional Sectors, and is expected to host more than 200 executives.